Borja Chamorro
Co-founder & CEO, Rebbots
Leads Rebbots’ industry, client and business activities, connecting management, operations, specialized software and technology.
About Rebbots
Independent, founder-led and focused on the rebar industry.
Rebbots brings together sector knowledge, international business experience, operational understanding and technology capability.
Our background
Built from experience across the rebar industry.
Rebbots was founded after more than 15 years working with rebar companies, specialized software, machinery suppliers and international projects.
The company was created to bring an independent perspective across business, operations and technology — understanding the complete context rather than approaching every situation from the position of a particular product or supplier.
Leadership
The people behind Rebbots.
Lucía Mínguez
Co-founder & Administrative Director, Rebbots
Leads the company’s administrative, financial and internal coordination.
Wiliam Azzam
Co-founder & CTO, Blu Parsec
Technology Lead for Rebbots digital projects
Leads software architecture, development and technical delivery through Blu Parsec.
Company structure
Two specialist companies with complementary roles.
Rebbots focuses on the rebar industry, advisory work and relationships with customers and specialist suppliers.
Blu Parsec is its sister company and technology development arm, providing software engineering and digital delivery capabilities for the rebar industry and selected projects in other sectors.
The companies collaborate when an assignment requires both operational and technical expertise, while remaining distinct businesses.
Rebbots
Rebar industry · Advisory · Business and operational perspective
Blu Parsec
Software development · Architecture and integrations · Technology delivery
Rebbots remains independent in its recommendations and does not assume that every operational need requires new software or a Blu Parsec development.